McDonald's Internet
Privacy Policy
McDonald's Corporation ("McDonald's") is pleased to provide
information to all of its customers about its online privacy policy.
Please be assured that McDonald's uses its best efforts to protect
the privacy of visitors to this web site.
Types of Information We Collect and How It Is Used
McDonald's only gathers personal information, such as, first and
last names, addresses and email addresses, when voluntarily
submitted by you. For example, personal information may be collected
from you to facilitate the playing of one of our contests or
sweepstakes.
In the specific case of the Big Mac Classic Golf
Game there is no personal information required to go online
and print a Big Mac Classic Score Card. We do require name, address
and phone number on Big Mac Classic Score Cards that are submitted
to our fulfillment house as potential winners. We also require this
information to fulfill requests for game pieces made through the
AMOE (Alternative Method of Entry) process. The personal information
submitted to McDonald's and its fulfillment house will only be used
to facilitate communication regarding the Big Mac Classic Golf
Game and any future McDonald's games in the Columbus/Central
Ohio market. It will not be used for any other purpose by McDonald's
or by the McDonald's Family. The McDonald's Family includes
McDonald's Corporation, our franchisees, our subsidiaries and our
affiliates.
Sharing of Personal Information
Generally, McDonald's may share personal information within the
McDonald's Family. The McDonald's Family includes McDonald's
Corporation, our franchisees, our subsidiaries and our affiliates.
Of course, any use of this information by the McDonald's Family will
comply with this policy. Occasionally, with your permission, we may
send marketing information to you, such as discount coupons,
information about new product offerings, etc. If you do not elect to
receive such materials, we will not send them to you. Again, because
the Big Mac Classic Golf Game does not require any
information at the
Web site it is assumed that we do not have your permission to send
you marketing information as a result of your participation other
than information that pertains to the Big Mac Classic Golf
Game and/or future McDonald's games in the Columbus/Central
Ohio market.
Companies may be engaged by McDonald's to perform a variety of
functions, such as, fulfilling orders, assisting with promotions,
providing technical services for our web sites, etc. These companies
may have access to personal information if needed to perform such
functions. However, these companies may only use such personal
information for the purpose of performing that function and may not
use it for any other purpose.
McDonald's does not sell, transfer or disclose personal
information to third parties outside the McDonald's Family. However,
with your permission, we will, on occasion send marketing
information on behalf of one of our business partners about products
or services they provide that may be of interest to you. You may be
asked if you wish to receive marketing materials from McDonald's
business partners. If you elect to receive such materials,
McDonald's will not share your personal information with such
partners but rather will send a mailing or email on behalf of the
partners.
McDonald's reserves the right to use or disclose any information
as needed to satisfy any law, regulation or legal request, to
protect the integrity of the site, to fulfill your requests, or to
cooperate in any law enforcement investigation or an investigation
on a matter of public safety.
Our Privacy Policy Regarding Children
McDonald's is very sensitive to privacy issues. We are proud of
our longtime commitment to our customers. We are especially careful
in any communications with one of our most treasured customers -
children. Please note: children under 18 are not eligible to win
prizes in the Big Mac Classic Golf Game promotion.
On our various web sites, we offer many features, like games and
coloring books, which do not require a child to provide any personal
information. We collect only limited personal information from
children 12 and under (like their email addresses) to respond to
their online requests. For example, we may collect a child's email
address in order to send the child a screen saver, but we promptly
delete the email address from our system. Or, we may collect a
child's email address in order to enter the child in a sweepstakes.
We may also ask a child to provide an email address of a parent so
we can notify the parent or seek consent. We will not collect more
detailed information from a child 12 and younger, such as a postal
address or a telephone number, without the consent of a parent or
guardian. McDonald's will not condition a child's participation in
any online activity on the child's disclosure of more personal
information than is reasonably necessary to participate in that
activity.
Personal information collected from children is used solely by
McDonald's or other entities that provide technical, fulfillment or
other services to McDonald's. For example, such entities may provide
services, such as, improving our web sites, fulfilling requests or
administering sweepstakes. This personal information is not sold or
transferred to third parties.
We urge parents to regularly monitor and supervise their
children's on-line activities.
Access
You are in control of any personal information you provide to us
online or through a game entry. If at any time, you would like to
correct the personal information we have about you or if you would
like to change your preferences for contacts from us, you can let us
know by contacting us at the following email address: mailto:Help@BigMacClassic.com.
Cookies
"Cookies" are pieces of information that a web site transfers to
an individual's hard drive for record-keeping purposes. Cookies
allow the web site to remember important information that will make
your use of the site more convenient. Like most web sites,
McDonald's uses cookies for a variety of purposes in order to
improve your on-line experience. For example, we track the total
number of visitors to our site on an anonymous aggregate basis. We
may also employ cookies so that we remember you when you return to
the site, to keep track of the items in your shopping cart if you
purchase merchandise online, to administer certain contests and
sweepstakes and to help customize your McDonald's web experience. We
may associate personal information with a cookie file in those
instances.
Use the options in your web browser if you do not wish to receive
a cookie or if you wish to set your browser to notify you when you
receive a cookie. Click on the "Help" section of your browser to
learn how to change your cookie preferences. If you disable all
cookies, you will be able to take advantage of all the features of
the
Web site.
Links to Other Sites
We may offer links to sites that are not operated by McDonald's
Corporation. If you visit one of these linked sites, you should
review their privacy and other policies. We are not responsible for
the policies and practices of other companies.
Other McDonald's Web Sites
All McDonald's web sites operated by McDonald's Corporation will
adhere to this privacy policy. The policies of some McDonald's sites
may vary, however, because of local customs, practices or laws or
due to circumstances unique to that site. In all cases, however,
sites operated by McDonald's Corporation will honor the commitments
to our customers set forth in this policy regarding the collection
and use of personal information.
Franchisee Web Sites
Many McDonald's restaurants are owned and operated by
franchisees, who are independent businessmen and women. Some
franchisees also operate web sites. In many cases, franchisee sites
follow this privacy policy. However, please review the privacy
policy of each site to determine the privacy policies of that site.
Changes to our Privacy Policy
From time to time, it may be necessary for McDonald's to change
this privacy policy, so we suggest that you check here periodically.
Rest assured, however, that any changes will not be retroactively
applied and will not alter how we handle previously collected
information.
How to Contact Us
If you have any questions about our McDonald's Internet Privacy
Policy, please contact us at:
Privacy at McDonald's McDonald's Customer Satisfaction
Department One Kroc Drive Oak Brook, IL
60523 USA 630/623-6198 |