The Catalina Marketing Advantage   Where do we get our email addresses?   Catalina's Cardholder Management System (if available) Retailer's existing email databases (no third party lists) Recruitment programs in coordination with Retailer   How does the initial loading process work?   We can import card/e-mail data from Catalina's Cardholder Management System or Retailer's e-mail database Cleanse data (eliminate duplicates and malformed e-mail addresses) Compare data with Checkout Direct to identify active cards and primary stores   How do we collect additions or updates?   On a monthly basis updates are imported from the Cardholder Management System or Retailer's e-mail database Recruitment online (double opt-in) - Consumer is recruited to a website via store printer or in-store promotion - Sign up with card and email address online - Consumer immediately receives email to confirm enrollment - E-mail address is activated once user confirms enrollment   How does the unsubscribe process work?   Each email we send will contain an unsubscribe link If consumer clicks on the unsubscribe link, they are redirected to an unsubscribe webpage Once the consumer confirms their intent to unsubscribe the e-mail address is inactivated   How do we manage email addresses that are returned or 'bounced' back?   With each e-mail delivery a percentage of e-mails are returned (bounced back). "Bounces will occur for several reasons including: - user has a full mailbox - e-mail address is invalid - ISP is blocking e-mail delivery, and so on Our system evaluates each "bounce" and takes the appropriate action ëHard Bounces' (invalid e-mail addresses) are deactivated immediately ©Catalina Marketing 2003 - All rights reserved