Targeting

The Catalina Marketing Advantage

Retailers leverage Catalina Marketing's insight and access capabilities to promote loyalty and frequency throughout the customer life cycle. Catalina Marketing offers sophisticated data management and analysis capabilities, giving retailers the advantage of reaching consumers in and outside of the store with targeted, relevant communications.


	What part of the email can be targetable?
	The entire email can be targeted, as well as every individual component within the email. We use a flexible template that allows you to identify targetable areas for specific content.
	How is Catalina able to achieve this advanced level of targeting?
	Using the broad data resources of Catalina Marketing's base systems in combination with our advanced email targeting engine, we are able to produce unique emails with individual offers targeted to consumer purchase behavior.
	What data sources may be applied for targeting?
	The frequent shopper card is key to our targeting methodology. We can apply targeting to any content with a list of frequent shopper cards associated with it. If we collect data in your store thru Checkout Direct already we can use that data or if you have external targeting data you prefer to use we can do that too.
	What is the process and lead-time to setup the targeting?
	If we already collect Checkout Direct data in your store the lead-time for applying to e-mail is minimal. If you wish to supply external targeting data we can accommodate that too, but we will need to walk you thru our process to ensure that the data arrives in time for our mailing (this typically 2 weeks).
	Our email engine takes data from 3 sources to generate unique emails:

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