Multi-offer Email: Sample 1
Simple clean header; the customer message and the Targeted Offers become the main focus of the email
  • “Valid through” information and nav buttons are easy to find Benefit from increased visibility of Targeted Offers (3 across) above the page fold.
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  • Instant Savings (Retailer) and Coupon Savings (CMC offers) are targeted & relevant Promotional banner is targeted and clickable
 
 
 Multi-offer Email: Sample 2
Customer message is moved to right margin; focuses on CheckOut Markets brand
  • Targeted Offers (2 across) are moved to the very top. Benefit from increased visibility of Offers above the page fold.
  • “Valid through” information is highlighted on the bottom right; may end up below the fold.
  • Opportunity for larger promotional banner that is targeted & clickable
  • Brighter more colorful header; generally entire email has more activity
 
 
  Multi-offer Email: Sample 3
Simple clean header; the customer message and the Targeted Offers become the main focus of the email
  • Customer message on left margin is more subtle; focuses on CheckOut Markets
  • “Valid through” section moved below buttons in left margin; may appear below the page fold
  • Targeted Offers (2 across)are moved to the very top. Benefit from increased visibility above the page fold.
  • Promotional banner is targeted and clickable
 
    Multi-offer (specialized) Email: Sample 4
More of a newsletter format; more complex; most areas targetable
  • Enhanced value-added content that can be easily targeted
  • “Valid through” information moved to left column
    Benefit from increased visibility of Targeted Offers (3 down) above the page fold.
  • Instant Savings (Retailer) and Coupon Savings (CMC offers) are targeted & relevant
  • All promotional banners or articles are targeted and clickable
 
    Multi-offer (specialized) Email: Sample 5
More of a newsletter format; more complex; most areas targetable
  • Enhanced value-added content that is easily targeted
  • “Valid through” information moved to left column
  • Benefit from increased visibility of Targeted Offers (3 down) above the page fold
  • Instant Savings (Retailer) and Coupon Savings (CMC offers) are targeted & relevant
  • All promotional banners or articles are Targeted and clickable
 
    Multi-Offer Printable page: Sample
Printer Friendly Shopping List
  • Lists descriptions for all targeted offers
  • Offers grouped by category for quick reference
  • Black & White page with few images to reduce printing time & costs
  • May contain a section to list additional items
 
    Special Edition Email: Sample 6
  • Targeted messages contain links or clickable areas for the consumer to act on the email immediately
  • Other Special Edition idea
    - notification to your best customers that have historically purchased Salmon. Notifying them that fresh Salmon has just arrived
    - A Baby Club promotion targeted to purchasers of Baby products
 
    Special Edition Email: Sample 7
Program Introduction email ñ implicit opt-in
  • Customer message on left margin is more subtle; focuses on CheckOut Markets
  • “Valid through” section moved below buttons in left margin; may appear below the page fold
  • Targeted Offers (2 across) are moved to the very top. Benefit from increased visibility above the page fold.
  • Promotional banner is targeted and clickable

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